Archive for

The Importance of Business Speakers to the Business World

Many people are envious of the recognition, not to mention the exciting and affluent lifestyle, that many successful business speakers enjoy. Who can blame them? These speakers are looked up to by the movers and shakers and most influential people in the industry. The reason being is that not just any speaker can effectively handle a business speech. Speeches in this genre require in-depth knowledge and a high level of expertise.

How Can You Become a Business Speaker?

If you are a talented public speaker then you could have a bright future as a business speaker. You can greatly enhance your talent by becoming an SME (subject matter expert) in business topics. Businesses are looking for engaging speakers who know a lot more than their average employee, so don’t underestimate the necessity of knowing your topic inside and out.

What Is the Current Demand for Business Speakers?

Business speakers are in high demand and are sought after today. Conferences and corporate seminars use talented and knowledgeable people, who can share their career experiences, as well as technical and managerial know-how, through public speaking.

There are Many Ways in Which Speakers can Help Others in the Business Arena

Business speakers share their knowledge while inspiring and motivating fellow businessmen along with newcomers to the world of business. They are great motivators for leadership seminars and conferences influencing newbies, would-be leaders and leaders alike. Through their expertise, business speakers have the ability to help identify the skills that will help those at the managerial and administrative levels achieve greater success. They can also help conference participants determine if they are ready for managerial responsibilities.

Business Speakers and Their Role in Giving Business People Clear Career Direction

Speakers who are experienced in the world of business and finance have a lot to share with others in the industry. They can also provide motivation at business conferences which is important for both, the companies and their employees. Because most of these speakers started out as businessmen and entrepreneurs, their personal experiences and the struggles they may have encountered, provides a treasure trove of practical lessons and essential learning. Speakers can also encourage individuals to consider other business-related careers. There are endless possibilities that individuals can explore with the help and guidance of business speakers. This shows that business speakers not only give business people clear career direction but can also be instrumental in bringing about positive change through their sound business advice, motivation and help.

What To Name Your Business

Names are very important to us. It’s how we recognise people, places, things and yes, businesses. A name can be synonymous with a business and historically that’s how many a surname was derived. It was actually what that person did. Butcher, Tailor, Smith (from Smithy)for example.

But often a name is attached to what that person or company does to differentiate between different businesses. Take for example Walls. There are two well known British companies with this name, hence you have Walls Sausages and Walls Ice-Cream. Other examples of this might be Barretts the Builder (there used to be a shoe shop chain called Barretts).

Some names of course have become part of the English language. Hoover instead of vacuum cleaner, Levi’s instead of jeans are just two examples of this type of indoctrination.

Companies spend an absolute fortune in performing a marketing activity that is known as brand branding – making the name of their company a household name. The best example of this would be that famous bottle of cola. Their popular drink is more likely to be requested, as in ‘I’ll have a Coke’ than their main rivals Pepsi Cola. Practically no-one orders a ‘Cola’. Once brand recognition is established (take as an example McDonald’s stealing the limelight from Wimpy – that is Wimpy the burger people not the builders) then so also is the faith in whatever that company turns its hand to. The prime example of this of course is Virgin. Originally Sir Richard Branson’s record label, then a chain of record stores then, incredibly really, an airline – Virgin Atlantic, a train business – Virgin Trains and now we also have Virgin Media, Virgin Weddings, Virgin Holidays. Another example might be Lord Alan Sugar’s Amstrad – initially computers then satellite dishes for BSkyB.

But what we are really talking about here is giving your business a good start in life, rooting powder if you will, that will allow it to grow and grow. Giving your business a good and recognisable name is an asset to marketing and certainly when it comes to websites and going for pole position in search engine results then having what you do as the name or part of the name of your business is absolutely beneficial.

What I have done in the past when trying to come up with a name, a brand, for a business is to sit down and jot down all the names I can that are synonymous with the type of business.

I once put a tour operation (holiday company) together and there were obvious words like holiday and travel, getaways and breaks but then the holidays I was operating were in fact tours and more than that were battlefield tours, which led on from military history tours. My tours were led by experts in their field. I thus had a few options but what I ended up with was Tours With Experts as the business plan had the company developing into wine tours, gardening tours, art and architecture tours etc. So tours had to be in the name and they were led by experts – thus Tours with Experts.

The beauty of this name was that tourswithexperts and tours-with-experts, was also available as a domain name. As Ronseal so eloquently put it – to paraphrase – It did exactly what it said on the can.

So, I suggest you try the same method. Maybe you really, really want your name to be included but take a leaf out of Walls and for that matter Virgin’s book and add what it is you do.

A word from the wise. Arm yourself with a few options because if setting up a limited company you will need a name not already registered with Companies House plus you’ll also want, or maybe even the domain name for your business also.